How To Promote Your Business With A Blog

How To Promote Your Business With A Blog

If you’ve been reading a lot lately about blogs, social media and this new marketing world we now live in, then you probably have a few questions. And one of those questions might be “how can creating and updating a blog help my business? This is an excellent question and one we plan to address via this article.

blogging for business How To Promote Your Business With A Blog
It doesn’t matter if you run a restaurant, an accounting firm or any other similar traditional brick and mortar establishment. Fact is that a blog can help you and in a variety of ways. The trick is to know what you want from your blog from the get go, so you can set that up accordingly. Let’s look at the various ways you can use a blog to promote your business.

Gather Emails From Customers

One of the best ways to use a blog to promote your offline business (or any business) is to use it to capture emails from your customers. This way you can always stay in touch, a crucial component to staying and growing your business. You can set up a fun contest via your blog and to enter, your readers need only submit their email address. Make it a condition in order to enter to win the BIG prize. If you set the contest up correctly, have a fantastic prize and let everyone know about it – you should come away with many email addresses. You can also or alternatively set up various widgets on your blog that allow readers and visitors to leave their email address in exchange for a free item such as an ebook.

Announce New Items

Most businesses have things to announce and or new products to introduce, etc. A blog is the perfect mouthpiece to do just that, to let your customers know that you have XYZ coming soon or that during the month of February a huge discount will be available to all those who join your email list or Facebook page. Customers like to try new things and they love to hear about it straight from the horses mouth, so to speak. Make your blog the avenue to learn of your new items, events, people and or discounts.

Facilitate Social Networking

There’s no denying the power and magnitude of social media and social networking sites such as Facebook, Twitter and Google Plus. It’s not just the younger generation either, everyone is on these sites and they spend lots of time there. The key takeaway for business owners on the subject of social media is the SHARE factor. Those who are active users of Facebook, Twitter and Google Plus are addicted to sharing things – be it a good article, fun photo, crazy video, etc. So when you set up your blog make sure its optimized for social media by placing the appropriate buttons, widgets and badges that allow for easy sharing of your content.

Many underestimate the power of blogs and or simply do not understand how they can help promote a business. Hopefully our three tips above have given you a good idea of what you can do via a blog and how it’s done. Feel free to leave your additional questions below and we will be happy to help guide you further.

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